What are classic motorcycles?

• Identifiable as motorcycles 10 years old or older
• Manufacturers and brands world-wide, not just in the U.S.
• From the rare and collectible to the rugged and routine ... a winning combination of design and machine

What is the growth market?

• Over 1 million NEW motorcycles sold in 2004 *
• More motorcycles were sold between 2000 and 2004 than all
of the 1990s *
• Motorcycle registrations are increasing approximately
10% each year *
• Nearly 50% of motorcyclists are over age 40 *
• The Motorcycle Industry Council predicts continued sales growth

Who is our core audience?

• An estimated 4 million motorcycle owners in the United States *
• Male ages 35 to 55 years, with a growing female audience
• Readers come from all walks of life; lawyers, carpenters, accountants, mechanics ...
• Average income is above the national average
• Motorcycle Classics readers have discretionary income to spend on the classics and riding accessories

* The Motorcycle Industry Council

For more information about advertising, contact
Rod Peterson
800-682-4704
rpeterson@motorcycleclassics.com