What are classic motorcycles?

• Identifiable as motorcycles 10 years old or older
• Manufacturers and brands world-wide, not just in the U.S.
• From the rare and collectible to the rugged and routine ... a winning combination of design and machine

What is the growth market?

• Over 1 million NEW motorcycles sold in 2004 *
• More motorcycles were sold between 2000 and 2004 than all
of the 1990s *
• Motorcycle registrations are increasing approximately
10% each year *
• Nearly 50% of motorcyclists are over age 40 *
• The Motorcycle Industry Council predicts continued sales growth

Who is our core audience?

• An estimated 4 million motorcycle owners in the United States *
• Male ages 35 to 55 years, with a growing female audience
• Readers come from all walks of life; lawyers, carpenters, accountants, mechanics ...
• Average income is above the national average
• Motorcycle Classics readers have discretionary income to spend on the classics and riding accessories

* The Motorcycle Industry Council

For more information about advertising, contact
Rod Peterson
800-682-4704
rpeterson@motorcycleclassics.com



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Motorcycle Classics is America's premier magazine for collectors and enthusiasts, dreamers and restorers, newcomers and life long motorheads who love the sound and the beauty of classic bikes. Every issue  delivers exciting and evocative articles and photographs of the most brilliant, unusual and popular motorcycles ever made!

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