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Triumph Motorcycles Best-Selling European Brand in North America


A record-setting first quarter by Triumph Motorcycles America, which included the highest single-day retail sales ever on March 31st, resulted in the company as the top-selling European brand in North America. The ranking is based upon motorcycle unit sales in the 500cc-plus on-road and dual-sport categories for the U.S. and Canada.

The first quarter of 2015 ended with a more than 16 percent growth in retail sales over last year. This continues the steady increase Triumph Motorcycles America has been experiencing, as 13 of the last 16 quarters have seen year over year growth.

“The positive sales trend is only possible through the commitment of our retailer network,” said Matt Sheahan, COO of Triumph Motorcycles America. “The most recent quarter nearly doubles the units sold compared to just four years ago for the same quarter.”

As a result of the recent achievements, the top-performing North American dealers from 2014 are being rewarded by Triumph with an all-inclusive trip to the factory in Hinckley, UK. These dealers will then make their way to the Isle of Man for the TT races on June 6th.

“The first quarter of 2015 is our best ever and Triumph is on the gas,” said Tom Hicks, president and owner of Southern California Triumph. “Their acknowledgement of our success with this fantastic trip to the factory and Isle of Man is incredible.”

For information on the complete line of Triumph motorcycles and to find a local dealer, visit

About Triumph

Triumph Motorcycles is the British motorcycle marque that produces a wide range of sport, cruiser, adventure and touring motorcycles. From the storied Bonneville to the class-leading Speed Triple and Daytona 675R, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph has always set the pace for category-winning machines. The company is solely owned by Bloor Holdings Ltd., and Triumph Motorcycles America, its North American operations, are based in Atlanta.