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Built to Last BUILD Moto Mentor Program

Company B Brand Marketing, 414.530.6067
Jordan Dechambre,
Built to Last BUILD Moto Mentor Program kicks off third season

MILWAUKEE (April 2, 2013) – On Feb. 15, students and mentors started the clock on a 100-day project that will result in fully restored vintage motorcycles and a life-changing experience. BUILD Moto Mentor Program Ltd. is a non-­profit educational outreach program established in 2011 by Tim Dixon, owner of The Iron Horse Hotel, in conjunction with a team of dedicated volunteers and motorcycle enthusiasts. By connecting high school students with skilled mentors and faculty advisors, this after-­school program offers students the opportunity to learn vintage bike restoration while developing important business, trade and interpersonal skills. Students are rewarded for their efforts through recognition and the display and eventual racing of their bikes. “We’re not only building bikes, we’re teaching valuable life skills to students,” says Tim Dixon, who developed the program in 2011 after noticing “the unfortunate disappearing act that was happening to many shop programs throughout the nation.” Three teams comprised of five students each from area high schools and youth organizations have been chosen to fully restore a “barn--find condition” vintage race bike to American Historic Racing Motorcycle Association (AHRMA) standards during a 100-­day build.

Built to Last BUILD Moto Mentor Program 

This year’s teams include: Bradley Technology and Trade High School (Milwaukee), St. Francis High School (St. Francis, Wis.) and Running Rebels Community Organization of Milwaukee (Milwaukee). Each team is provided with a barn-­find condition vintage motorcycle and a total budget of $2,000 to execute the restoration. Teams will be judged by regional experts in the following categories: “Performance” (chassis dynamometer competition), “Art Bike” (on-­site crowd judging) and “Facebook Favorite” (social media-­driven voting).

Summer Tour: The bikes will be displayed and raced over the summer of 2013, beginning May 30 at The Iron Horse Hotel.  

• 2013 Bike Night kick off at The Iron Horse Hotel – May 30
• AHRMA Vintage Classic at Elkhart Lake – June 7-­9
• Grattan Raceway Park – June 14 &15
• Official BUILD Moto Mentor display at Discovery World – July 1-­29
• Rockerbox Street Festival in Milwaukee – Aug. 3

BUILD photo opportunities
There are plenty of photo opportunities throughout the BUILD season. Great shots will be available at the following events:
• All summer tour dates
• Bike Night kick off
• Road America
• Rockerbox Street Festival

To follow the program and to view videos and photography, visit the BUILD Facebook page at For BUILD sponsorship or volunteer information, contact Brigette Breitenbach at