1977 Laverda V6
(Page 5 of 5)
March/April 2007
By Phillip Tooth
Laverda timeline
1873 — Pietro Laverda founds a farm machinery manufacturing company in Breganze, Italy.
1947 — Moto Laverda is founded by Laverda’s grandson, Francesco.
1950 — Laverda’s first model, the single-cylinder Laverda 75, is presented.
1968 — Two-cylinder 650cc introduced, immediately enlarged to 750cc. The 750 is marketed as the American Eagle in the U.S.
1969 — A three-cylinder prototype is unveiled. The bike evolves into the 180-degree, 1,000cc 3C and later the Jota.
1982 — Reworked 120-degree 1,000cc triple introduced.
Mid-1980s — Production falls off amid a series of financial crises.
1987 — Laverda declares bankruptcy.
1989 — Nuova Moto Laverda, a cooperative formed by Laverda shareholders and workers, forms.
1991 — Nuova Moto Laverda partners with Japan’s Shinken Corporation. Two SFCs are produced, and Shinken announces plans to build 25 V6 replicas. It is rumored that one was built and currently resides in Japan.
1992 — New boss Francesco Tognon moves production to Zane and starts building a 668cc water-cooled twin based on Laverda’s old 500cc air-cooled twin.
1999 — Zane Laverda production ends.
2000 — Laverda becomes part of the Aprilia Group.
2007 — Laverda is part of the Piaggio Group, which acquired the Aprilia Group in late 2004. Rumors persist that Piaggio will relaunch the fabled marque.
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