Motorcycle Classics Blogs > The Classic Life

Brough Superior Under New Ownership

by Landon Hall

Tags: ,


According to a recent press release, Brough Superior has a new owner. 

"Following an amicable negotiation with the Card family, Netherton Industries Ltd. is pleased to announce the purchase of The Brough Superior Engineering Limited, together with the assets of The Brough Superior Engineering Limited. This follows the earlier acquisition of Brough Superior Motorcycles Limited. 

"The acquisition includes the patents, the intellectual property rights, and the exclusive rights of the trademark and logo, of the historically renowned company. 

"The transaction is the brainchild of Englishman Mark Upham, the manager of British Only Austria GmbH, purveyors of rare and unique British motorcycles, and who has been appointed CEO of the new Brough Superior operation. Upham, 51, is a life long enthusiast of Brough Superior motorcycles. He takes this opportunity of expressing his thanks to Mr. Card for protecting the Brough Superior assets during the period in which he was the official custodian.  

"In the meantime it should be stated that the company’s intention is to preserve, protect, and promote the prestige and momentum, which continues to attach to the Brough Superior legend." 

More research on the topic led us to the "The Vintagent" blog (, where the author claims new CEO Mark Upham is already on his way to manufacturing a new Brough Superior SS100. 

To read the the story from "The Vintagent," go here.