Visit the Ace Cafe... at Sturgis


| 5/20/2008 11:34:13 AM


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ace cafe 

It may sound like an odd mix, but if you've ever wanted to visit the Ace Cafe, you can do it this summer without ever leaving the country. Just head to Sturgis. Yes, Sturgis.

Here's the press release:

Dealer World Inc, publisher of American Motorcycle Dealer (AMD), Dealer World and International Dealer News magazines, as well as owner/operator of the AMD Official World Championship of Custom Bike Building, announced that it has reached an agreement with Ace Cafe London Ltd to bring the legendary gathering spot for millions of motorcyclists, the Ace Cafe, to Champions Park on Lazelle St. The Ace Cafe will be a part of the Champions Park entertainment complex along with The Official World Championship of Custom Bike Building, Champions Park vendor row and the S&S Cycle 50th Anniversary celebration.

“Our vision has always been to have Champions Park as a center of activity on Lazelle St during the Rally”, says AMD Publisher/Owner Robin Bradley. “We have always wanted to bring something to Sturgis that would be iconic for all bikers and what better than the Ace Cafe.”  



Originally opened as a 24 hour road side cafe in 1938, the Ace Cafe quickly began to draw motorcyclists who would hang out, fix bikes and listen to music. The height of the site’s popularity came in the 1950’s and 60’s with the “Ton Up Boys” and “Rockers” who established the Ace Cafe as a cultural center for rock and roll and motorcycles in England. The Ace Cafe was also the birthplace of many motorcycle clubs and the legend or “record racing” were riders would race one another by dropping a coin in the jukebox and race to a certain point and back before the end of the song. The cafe was closed in 1969 due to cultural changes, growth in the car market and the expanding highway system in and around London.

Rocky
5/22/2008 12:31:33 PM

I read this press release elsewhere as well and still don't know how they are going to "bring the Ace Cafe to Sturgis." Are they going to build a replica of the Ace? Maybe only a facade? The Ace Cafe and H-D never were hand in hand so I don't see the appeal for the H-D riders. The Ace and British motorcycles is the connection, not H-D. I won't be there, but I wish them good luck.


Rocky
5/22/2008 12:31:31 PM

I read this press release elsewhere as well and still don't know how they are going to "bring the Ace Cafe to Sturgis." Are they going to build a replica of the Ace? Maybe only a facade? The Ace Cafe and H-D never were hand in hand so I don't see the appeal for the H-D riders. The Ace and British motorcycles is the connection, not H-D. I won't be there, but I wish them good luck.


Steve_2
5/22/2008 9:49:20 AM

What a great idea!! Wandering through the parking lot perusing the Bonnies, Goldies, maybe a few Commandos? Don't forget the odd Ariel and since its America, a Royal Enfield Interceptor with that bratty exhaust. Nah, what you'll get is about 400 banal Road Kings, of course the proverbial "sooooftailss" in their various hairdos. The Sturgis Rally is a mainstream America theme park. (Six Flags Over Harley Davidson)




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