Allstate Motorcycle Safety Sign Program

| 5/16/2013 10:18:38 AM

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To kick off National Motorcycle Safety Awareness Month (May), Allstate Insurance Company will continue its efforts to donate standardized warning signs for motorcycle safety with its "Once is Never Enough" (ONE) program with the first installation of 2013. ONE is an awareness campaign that encourages people to look twice for motorcycles at intersections and aims to help reduce the number of motorcycle crashes at intersections by proposing installations of permanent motorcycle warning signs in 20 U.S. cities this year. Additionally, a new Allstate Motorcycle Facebook mapping application was created in response to the numerous requests from the rider community to help bring awareness to other hazardous road conditions.

Watch For Motorcycles

 "It's a known fact that motorcycle collisions with autos can have some of the most tragic consequences, and it's been our goal to help ensure the roads are shared safely by all motorists and riders" said Keith Rutman, vice president of Allstate's Specialty Lines unit. "The ONE program has received outstanding support from the rider community and our local jurisdiction partners. We wanted to provide an outlet for people to share their stories, reach other riders and warn them on a peer level about potential risks a rider can face."

Launching with the 2013 kickoff of the ONE program is the Rider Risk MapSM, an application on the Allstate Motorcycle Facebook page where the community can view current ONE installations across the United States in addition to flagging potential road hazards. With each flag submission, the application user can post photos of the road and leave commentary about the hazards, encouraging open dialog for other riders to voice their experiences. The interactive map of North America also allows riders to plan their routes and see the road hazards other users have posted along the way.

A new study indicates motorcycle fatalities have increased approximately 9 percent in 2012, resulting in nearly 5,000 deaths and an all-time high over the past decade.

i. Currently, the Federal Highway Administration (FHWA) has no standard sign for motorcycle awareness in its Manual of Traffic Control Devices (MUTCD). A sign simply reading, "Watch for Motorcycles" was developed by Allstate in 2012 and it was ruled in compliance with the MUTCD by the FHWA.

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