Arai Releases New Video Series


| 7/10/2013 10:26:21 AM


 Arai Helmets 

Shot at the factory, six videos cover the Arai story from beginning, through philosophy and construction, to emphasis on protection. 

Allentown, PA – Arai Helmet Americas has released a series of six new videos that cover every facet of the Arai story: beginnings, philosophy, the “Arai Difference,” construction, the company’s overarching emphasis on rider protection, comfort and fit. All of which combine to, in Arai’s words, make it uniquely different than other helmet companies.

The series was shot at Arai’s headquarters and production facilities in and around Omiya, Japan. It was produced for Arai by Tucker Rocky Distributing, Arai’s largest North American distributor. Arai Americas staffers worked with TR’s Chris Gomersall who helmed the project, handling the directing, videography and editing. The entire project took more than a year to complete.

The six videos include:
The Foundation of Arai Helmets
Episode 1: The Arai Philosophy  (Introduction to the company.)
Episode 2: Protection (Design and production of an Arai shell.)
Episode 3: Shape Matters (Organic strength integrity, multiple interior shapes, softer Arai liners.)
Episode 4: All Roads Lead To Protection (How every part and detail counts in an Arai Helmet, and why they’re made the way they are.)
Episode 5: Dedicated to Protection (The commitment and work ethic of Arai workers.)

They can be viewed on the Arai Americas website, www.AraiAmericas.com, in the “News/Media” section’s “Video Library.” They are also on Arai Americas' Facebook page. In addition, the series is offered to all qualifying Arai retailers for use in their stores and/or websites.

 



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