Moto Guzzi USA Unveils All-New California 1400 Model


| 4/15/2013 2:28:01 PM


Moto Guzzi USA Unveils All-New California 1400 Model: Fusing Innovative Design, Never-Before-Seen Technology and Iconic Heritage

Actor and Guzzi Owner Ewan McGregor is New Face of California 1400’s Global Advertising Campaign 

California Custom 2014 

New York, NY - April 9 - Moto Guzzi USA, the North American branch of the Piaggio Group’s iconic Moto Guzzi motorcycle brand, known for its high quality craftsmanship, iconic design, rich heritage and originality, today announced the all-new 2014 California 1400 models will arrive to U.S. dealerships the week of April 15th. The storied Italian brand and model line gained prominence in the American market via its exclusive contract with the LAPD and California Highway Patrol, over 40 years ago. Available in two versions, Custom and Touring, the new California 1400 was unveiled in southern California by Stefano Sterpone, Piaggio Group Executive Vice President, head of EMEA and Americas markets and Miguel Martinez, Piaggio Group Americas President & CEO. Throughout the two-day launch experience, Moto Guzzi dealers, invited guests, enthusiasts and tastemakers were able to experience the new models firsthand via an exclusive launch party or private ride throughout the winding canyons of Malibu. 

Assembled by hand at Moto Guzzi’s factory in Mandello del Lario, Italy, where its motorcycles have been built since 1921, the all-new 2014 California 1400 represents a turning point in Moto Guzzi history: combining the latest, most advanced technology with the style, craftsmanship, comfort and performance the brand is known for. 

Recognized by all, loved by many and revered by long distance riders during its four-decade career, the Moto Guzzi California has patrolled American freeways, escorted esteemed monarchs and presidents and has been parked in the garages of cinema divas and rock stars alike, including actor Ewan McGregor, passionate Guzzi owner and face of the new California 1400 “My Bike, My Pride” global advertising campaign which launched April 5. The relationship between McGregor and Moto Guzzi began in 2007 when McGregor attended GMG (Moto Guzzi World Days) in Mandello del Lario, Italy, on his white vintage California. 



Starting April 15, licensed motorcycle riders and enthusiasts can visit their local participating dealer and test ride the new Moto Guzzi California 1400 Custom model. By visiting www.motoguzzi-us.com, enthusiasts can complete an online test ride appointment request, locate a participating dealer and receive a personalized product introduction. 



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