1973 Moto Guzzi V7 Sport

Cherry O Baby!


| September/October 2009



1973 moto guzzi v7 sport 1

Cherry O: Rick Manning and crew's homage to the iconic 1973 Moto Guzzi V7 Sport.

Photo by Tony Keisman

A few summers ago, Frank Skweres handed Rick Manning a short note. Written on it were the name of a motorcycle collector and a list of bikes he was selling. One of those was what Italian motorcycle lovers might call the “Guzzeta Stone” of Moto Guzzis — a 1973 Moto Guzzi V7 Sport.

“As I looked down and read the first line, I was overcome,” Rick remembers. “Abba habba mama, does that really say a V7 Sport?” It did, and it was.

Built in limited quantities from 1972-1974, the Moto Guzzi V7 Sport was a ground breaking motorcycle, a factory café and one of the most famous Guzzis ever made. And now Rick had one.

Going Guzzi
Rick Manning first entered our orbit a few years back, when he contacted us about a Yamaha RD400 Daytona he’d acquired. Not knowing much about the little 2-strokers, he was hoping we might give him some feedback on its condition and value. Rick sent some pics, and at some point confessed he was really more interested in Moto Guzzis. He and a few other enthusiasts were building what they hoped would be a show-worthy machine, he told us; would we be interested in seeing it when it’s done? Absolutely.

With an unassuming and friendly demeanor that gives away his Midwestern roots, Rick is slow to brag about his own achievements and quick to praise the work of others. Talking to him, it becomes abundantly clear that when he involves himself in something, he involves himself completely. Telling me about the Guzzi build, he spoke more about his approach to the bike than the actual work he was doing, words like “passion” and “soul” marking his thoughts on the process.

Rick would be the first to point out that he’s not solely responsible for this lovely Moto Guzzi V7 Sport, the second of two Guzzi projects launched by Combined Design, a sort of vintage motorcycle/car/creative services think-tank run by Rick and Tina Wagner and co-conspirators James McKenna and Tony Keisman. The bike is known internally as “Cherry O,” short for “Cherry O Baby.”





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