Bonhams Two-Day Stafford Sale a Record Success


| 10/20/2015 4:31:00 PM


1937 Brough Superior

The Olympia Motorcycle Show, 1937 Brough Superior 990cc SS100, sold for £208,700.

• Bonhams Stafford Sale weekend realized more than £3.6 million, a record for the sale and the highest-grossing motorcycle sale ever seen in Europe
• Day One saw the single-owner Lonati Collection of 60 rare motorcycles achieve £1.3 million, with 91 percent sold. Day two of the sale saw the Brough Superior marque excel, with a pair of Brough Superior 981cc SS100 Alpine Grand Sport projects sold for £236,700 and £259,100 respectively, and the Olympia Motorcycle Show 1937 Brough Superior 990cc SS100 sold for £208,700
• Attending the sale, former Top Gear presenter James May saw several of his motorcycles go under the hammer, including the 1967 Honda CB450 “Black Bomber,” sold for £5,980. Also selling well, the the ex-Steve McQueen 1934 Indian 750cc Sport Scout sold for £59,740

Bonhams motorcycle department enjoyed an incredible two-day Stafford Sale, grossing more than £3.6 million, the highest figure ever achieved for a European and UK motorcycle auction.

The hotly-anticipated single-owner Lonati Collection achieved excellent figures on Day One of the sale, with 91 percent sold, and a new world record set for an Indian Four, as the 1930 Indian Model 402 Four Motorcycle Combination smashed its pre-sale estimate, soaring to £97,700.



Great British marque Brough Superior led Day Two of Stafford, with a duo of Brough Superior 981cc SS100 Alpine Grand Sport projects selling well, with the 1926 model sold for £236,700, and the 1927 model sold for £259,100. The 1937 Brough Superior 990cc SS100 also sold well, achieving £208,700, and the 1934 Brough Superior 1,096cc 11-50hp project sold for £93,340.



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