In a move that came as something of a surprise for many in the classic motorcycle world, Mecum Auctions and MidAmerica Auctions recently announced what is essentially the acquisition of MidAmerica by Mecum. Mecum, headquartered in Walworth, Wis., has been interested in building its presence in the classic motorcycle auction scene for some time. Mecum established a motorcycle division in 2011, and this move helps shore up its position in the category.
According to a Mecum press release, Mecum is taking a “financial and marketing stake” in MidAmerica Auctions. We assume that means they’re essentially buying out the company, but they are keeping key personnel in place, including MidAmerica founder Ron Christensen, who assumes the role of president of Mecum’s motorcycle division. Press releases from both companies say that Mecum will step in beginning with the upcoming 23rd Annual Las Vegas Motorcycle Auctions January 9-11, 2014, a hallmark event for MidAmerica. The Mecum press release follows below. – Richard Backus
Walworth, WI - December 3, 2013 –
Mecum Auctions has taken a financial and marketing stake in MidAmerica Auctions beginning with the 23rd annual Las Vegas Motorcycle Auction & Races. As Mecum Auctions continues to grow, the company will expand into the motorcycle auction market via the MidAmerica auction brand. Bringing with him more than 25 years of experience and expertise, MidAmerica Founder Ron Christensen will continue to play a significant role as president of Mecum’s motorcycle division. The venerable Las Vegas Motorcycle Auction & Races will be presented by Mecum this Jan. 9-11 at the South Point Hotel in Las Vegas, Nev. As the most anticipated antique motorcycle auction of the year, the three-day event draws participants from all 50 states and around the world, and this year will see more than 600 antique and classic motorcycles cross the auction block.
Headlining the auction lineup is the George Pardos Collection, representing “The Evolution of the Harley-Davidson Motorcycle.” The collection includes 20 of some of the most sought after and historic first-year Harleys in existence ranging from a fully restored 1911 7D Twin to a 1965 FL. Mr. Pardos spent years acquiring and restoring these unbelievable American-made machines, amassing a collection like no other. “The George Pardos Collection is one of the finest groups of Harley-Davidson motorcycles I have ever seen,” commented Christensen. “I’ve seen a lot of bikes cross my path over the last quarter century, but nothing quite like this when it comes to Harleys,” he added.
Of the 600 bikes to be offered, a vast selection will be on hand from marques like Triumph, Vincent, Ducati, Indian, MV Agusta, BMW, BSA, Excelsior and more. With no shortage of variety, the auction will bring everything from vintage classics to bikes of the new millennium.
The three-day event begins with a Thursday evening dinner auction followed by a three-hour auction with special guests Jean Davidson and her son Jon. Jean is the granddaughter of one of the founders and first president of Harley-Davidson Motorcycles. She began riding a Harley at the age of 12 and once owned the largest Harley-Davidson dealership in Wisconsin, resulting in her vast knowledge of the motorcycle industry.
Produced in conjunction with the Las Vegas Motorcycle Auction, Friday and Saturday night will be the Championship Indoor Concrete Short Track Races inside Michael Gaughan’s South Point Arena - truly indoor racing at its best.
This grand, annual event not only offers collectors the chance to find their dream bike, it also brings with it the camaraderie that is shared among those who have a true passion for motorcycles of every age and type. Bidders can register in advance to bid onsite, over the phone or online by visiting www.MidAmericaAuctions.com.
About Mecum Auctions:
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 26 years, now offering more than 15,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit www.mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.
23rd Annual Las Vegas Motorcycle Auction & Races
South Point Casino and Exhibit Hall
9777 Las Vegas Blvd. S.
Las Vegas, NV 89183
January 9-11, 2014:
Thursday: “Children’s Hospital Benefit Dinner Auction” with seating at 4:45 p.m., buffet at 5 p.m. and auction at 6 p.m.; buffet tickets are $85; auction-only tickets are $15
Friday and Saturday: Doors open at 8 a.m. for preview with auctions from 9 a.m. to 7 p.m.; gates open for races at 6:30 p.m. and races start at 7:30 p.m.; admission is $15 for single-day auction pass and $20 for flat track races