Fabled Brough Superior to Be Sold at Auction


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1922 Brough Superior Old Bill 
H&H predicts this 1922 Brough Superior, known as "Old Bill," to sell for $400,000-plus. 

The Brough Superior known as “Old Bill” – featured in just about every book ever written about the incomparable Brough marque will be sold by H&H at auction as part of the Roger Allen Collection at the company’s sale on October 4, 2012, at Duxford, U.K. “Old Bill” carries an estimated value of $390,000-420,000, and H&H currently holds the world record for the sale of a motorcycle at auction; the Brough Superior SS100 that fetched $470,000 in 2010. 

“If I could bring any motorcycle in the world to auction, it would probably be this one: the combination of significance and provenance is simply unrivalled in my view,” said George Beale, Principal of H&H’s motorcycle department. “Clearly, the value has been difficult to estimate but, based on our success with the SS100 in 2010, there is no telling what it could make on the day. It is an absolute privilege to be handling the sale of such an automotive icon and we very much look forward to being able to show it to the world’s serious collectors.” 

The motorcycle originally known as ‘Spit & Polish’ (due to its immaculate appearance) was manufactured in 1922 by the Brough Superior factory for the personal use of the company’s charismatic founder George Brough. Powered by a 1000cc side-valve, V-twin engine, it made its debut at Brooklands, giving Brough his first win and becoming the first side-valve machine to lap the historic Surrey track at over 100mph. It also put its rider in hospital later the same day, following a burst front tyre. 

Having convinced his family that sprinting and hill-climbing were safer pursuits than circuit racing, Brough rebuilt the motorcycle with special forks and a prototype JAP engine, and renamed it Old Bill’ in memory of the best-known cartoon character created by British humourist Bruce Bairnsfather during WWI. With George in the saddle, it went on to win no less than 51 sprint races in the 1922/1923 seasons. In the 52nd, at Clipstone, UK, it made fastest time of the day – even though bike and rider crossed the line separately! With Brough once more in hospital, ‘Old Bill’ was converted to road trim and sold to fund the factory’s wages.  

During WWII the machine was damaged by a cast iron bath falling through ceiling above. It then remained in storage until the late ‘50s, when it was acquired by ‘Titch’ Allen – the founder of the now 16,000-strong British Vintage Motorcycle Club (VMCC) and renowned Brough enthusiast. With the assistance of George Brough and his one time Works Manager Ike Webb, the bike was duly restored to its 1923 specification. It was demonstrated at Clipstone in 1959 with George Brough astride (this time without incident) and at Brighton Speed Trials and Brooklands by ‘Titch’ Allen before title passed to his son Roger in 1988. 

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