Ducati - The Story on DVD


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ducati 2 
Ducati 125 “Marianna” Gran Sport graces
the DVD’s jacket.

Two years in production and 10 years in research, Ducati — The Story has just been released on DVD. Thanks to its serial success in World Superbike, and defeating the Japanese marques to win a World title as the only European contender in MotoGP, Ducati has taken over the mantle as the two-wheeled Ferrari from MV Agusta. But for many of today’s Ducatisti, Ducati history began with Troy Bayliss and Loris Capirossi, with a famous prologue back in the mists of time when some bloke called Mike Hailwood switched from racing Formula 1 cars to win the Isle of Man TT on a Ducati. This video brings the depth of Ducati’s rich history into focus.

“We employ 1,900 workers around the world, with an average age of 27,” Ducati’s Luigi Torlai says. “For many of them, Ducati is about Casey Stoner, and before him Troy Bayliss, and maybe for some with long memories, Carl Fogarty. This magnificent film will allow them to understand the history of our company — as well as many of our customers, too, I think.”

Director Angelo Barberi and producer/narrator Livio Lodi, the curator of the Ducati Museum in the Bologna factory, have woven the strands of Ducati history together using rare movie footage (some of which had to be restored by hand for use in the film), archive photos and recent interviews to recount the company’s roller-coaster ride from its 1926 creation up to Stoner’s victory in the 2007 MotoGP World Championship.

“This is a new way to tell the story,” Lodi says. “As if leafing through an old photo album or speaking with a wise old relative; the story becomes a fascinating view not only of Ducati’s, but also of Italy’s, history.”

Ducati began in 1926, thanks to three brothers who took advantage of their Bologna neighbor Guglielmo Marconi’s pioneering work in radio transmission to start building radio components, then complete radios, later branching out into cameras (the 35mm Ducati Sogno half-frame camera that made the Ducati brothers’ fortune is no larger than a pocket digital) and electrical appliances — including an early electric razor. After the outbreak of WWII in 1939, Ducati became a prime asset for the Axis powers, manufacturing gun sights and military optical and electrical equipment. That made Ducati a key target for Allied forces, and the film shows photos taken from one of the USAF aircraft that rained bombs down on Bologna in 1944, destroying the Ducati plant.

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