The Laverda 750 SF

By Richard Backus
Published on November 26, 2008
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Laverda 750SF
Laverda 750SF
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1974 Laverda SF2 for sale on eBay in November 2008.
1974 Laverda SF2 for sale on eBay in November 2008.
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1973 Yamaha TX750
1973 Yamaha TX750
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1973 Triumph T140V
1973 Triumph T140V

Laverda 750 SF
Years produced:
1970-1976
Total production: 15,817 (approx.)
Claimed power: 60hp @ 6,600rpm (1972)
Top speed: 103mph (period test)
Engine type: 744cc OHC, air-cooled parallel twin
Transmission: 5-speed
Weight: 507lbs (w/half-tank fuel)
Price then: $1,850 (1972)
Price now: $3,500-$6,500
MPG: 40-50

The inspiration for the Laverda 750 SF dates back to 1964, when 25-year-old Laverda general manager Massimo Laverda toured the U.S. for a firsthand impression of the burgeoning market here.

Although Laverda had made its name in Europe with small-bore singles and twins, Massimo returned to Italy convinced the future — especially if he wanted that future to include the U.S. market — lay in large-capacity machines capable of covering distance with ease. In early 1965 he secured (supposedly after heated discussion) approval from his father, Laverda motorcycle founder Francesco Laverda, to develop a big-bore twin.

In November 1966, Laverda displayed a prototype 650cc parallel twin at the Earls Court Show in London. Looking much like a Honda Hawk on steroids, the bike was a minor sensation, creating a swelling of interest in Laverda.

Although it took two more years to see production, the bike that finally went on sale in 1968 was very close to the prototype. And the fact that its engine had more than a passing resemblance to Honda’s famed 305cc overhead cam twin was no accident.

In designing the new bike, Massimo had looked to Honda’s twin for inspiration. Not having the resources of a huge company like Honda, Massimo saw he could benefit from Honda’s development of the 305, the first production overhead cam motorcycle engine and in steady development since 1958. In fact, the story goes, Massimo believed the visual connection between the Honda and his new bike would benefit Laverda, with buyers equating the Laverda positively to Honda and its unrivaled reputation for quality and reliability.

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