Name Games: 1967 Norton/Matchless N15CS

By Robert Smith
Published on June 18, 2018
article image
by Robert Smith
Stanley Krohn's 1967 Norton N15CS.

1967 Norton/Matchless N15CS
Engine: Norton Atlas 745cc air-cooled OHV parallel twin, 73mm x 89mm bore and stroke, 7.5:1 compression ratio, 55hp @ 6,800rpm
Top speed: 100mph (est.)
Carburetion: Two Amal 389 Monobloc or 30mm Amal 930 Concentric (late models)
Transmission: 4-speed, chain final drive
Electrics: 12v, Lucas K2F magneto or coil and breaker points ignition (late models)
Frame/wheelbase: Matchless mild steel dual downtube double cradle frame/57in (1,448mm) (est.)
Suspension: Norton Roadholder telescopic forks front, dual shocks rear
Brakes: 8in (203mm) SLS drum front, 7in (178mm) SLS drum rear
Tires: 3.25 x 19in front, 4.25 x 18in rear
Weight (dry): 407lb (185kg)
Fuel capacity/MPG: 2.5gal (9.45ltr)/40mpg (est.)
Price then/now: NA/$6,000-$12,000

Putting one maker’s engine in another manufacturer’s frame became popular in Britain in the Sixties. First choice was usually the very tunable Triumph 500cc or 650cc twin in a Norton Featherbed frame. The result was called a Triton, a blend recognized as almost a model unto itself.

So what do you call a Matchless motorcycle with a Norton engine? A Matchton? A Nortless? Well, according to Associated Motorcycles, the owner of both brands, it was either or both a Matchless and a Norton, depending on which badge you preferred. Confused? You have a right to be, and there is an explanation — but first, some background.

Consolidation in the British motorcycle industry after World War II saw many brands absorbed into larger companies. When BSA bought Triumph in 1951, it became the biggest motorcycle manufacturer in the world at that time, also owning the Ariel, Sunbeam and New Hudson brands. Associated Motorcycles, the Matchless owners, had absorbed AJS in the 1930s, adding Francis-Barnett (1947), James (1951) and Norton (1952).

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