Traveling in Packs

Reader Contribution by Alison Green
Published on October 28, 2008
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Would somebody please help me?

I’ve read the adverts extolling folks to buy into a certain brand of bike as a statement of individuality. The road to personal freedom! I’ve watched the market boom for ‘lifestyle’ accessories to accompany the chosen brand. (So you will look just like everyone else within the culture of THE BRAND.) I look at the double-page colour spreads in every current motorcycle magazine – you know the ones – a single bike with a carefully accessorized rider in the middle of nowhere with a glowing sunset behind and the empty road in front…

So tell me, if buying into THE BRAND means personal freedom, why do so many persist in riding in herds?

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