1975 Moto Beta 125 Premier Enduro

By Ted Guthrie
Published on December 22, 2010
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Growing up in the 60’s and 70’s in Northeastern Ohio, I recall a real variety of bikes turning up on the trails we frequented. In fact, there seemed to have been as many off-brand bikes as those from the Big Four. 

One such off-brand machine was a “Premier,” owned by a buddy of mine. We really didn’t consider it all that odd at the time, what with a sampling of Bridgestones, Rupps, Steens, Benellis, Bronccos, and even a Cooper about at the same time.  From all these bikes and many more, somehow the memory that Premier stuck with me, aided in part by a period test on one in Cycle World magazine, a copy which I’ve kept around all these years.

Many years later, and with many, many bikes under my belt, I was in the process of obtaining yet another old machine from a fellow motorcycle hoarder with whom I had recently made an acquaintance. While digging through dozens of bikes stashed away in one of his garages, I spotted through the dim light inside the structure, a familiar profile. It was well buried, but eventually I was able to get close enough to confirm the identity of what turned out to be a 1975 Moto Beta 125 Premier Enduro, the same model which had belonged to my friend, and was featured in the magazine article.

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