Mahindra Group Buys BSA, Rights to JAWA

Reader Contribution by Alan Cathcart
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Following its October announcement that it had acquired the rights to the historic BSA marque through its subsidiary Classic Legends, Indian conglomerate Mahindra Group has outlined plans to relaunch the brand in developed markets within the next two years, with a range of BSA motorcycles it plans to design and develop in the U.K., as well as possibly manufacture there. A 500cc to 750cc single capitalizing on the classic Gold Star name is envisioned.

Mahindra is a major producer of all types of vehicles in India, and the largest tractor manufacturer in the world. Since 2008 it has attempted to forge a role in India’s intensely competitive two-wheeler market, without notable success. The deal with UK-based Regal Engineering, until now the holder of the BSA trademark, signals Mahindra’s targeting of premium sectors of the motorcycle business — in overseas markets only, as Mahindra can’t use the BSA trademark in India because of ongoing litigation there.

BSA folded in 1972, and what was left was merged with Triumph and Norton-Villiers. The BSA trademark was acquired in 1977 by partners Bertie Goodman and Bill Colquhoun. It was then merged with Andover Norton to become BSA Group Ltd. This was sold to Regal Engineering in 1994. BSA-Regal made hundreds of 400cc and 500cc Yamaha-engined BSA Gold SR motorcycles, primarily for the Japanese market.

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