Stuart Garner, the New Face of Norton Motorcycles

Legendary brand is back - almost

| September/October 2009

  • norton1
    Stuart Garner’s new Norton 961 Commando SE will pick up where Kenny Dreer left off with his failed 952/961 (952 shown).
    Ian Kerr
  • norton2

    Ian Kerr
  • norton3
    More than 40 years later, the Commando continues to inspire would-be saviors of the Norton brand.
    Ian Kerr
  • norton4
    Michael Dunlop was to ride the new NRV588 at the Isle of Man, but rain kept him from making a qualifying practice run.
    Ian Kerr
  • norton5
    Norton head honcho Stuart Garner with the prototype Commando.
    Ian Kerr
  • norton6
    The first 200 961 Commando SEs were scheduled to start rolling out of the new Norton factory in August.
    Ian Kerr

  • norton1
  • norton2
  • norton3
  • norton4
  • norton5
  • norton6

It’s only been a few years since Kenny Dreer’s dream of relaunching Norton fell to earth. Despite attracting huge interest and praise, the move from prototype to production took more resources than Dreer and company could muster, and the venture folded before any production bikes were built.

But now, less than three years later, the Norton name is back in the U.K., this time under the sole ownership of a British businessman with passion for Norton motorcycles, Stuart Garner.

The new face of Norton
Garner secured the Dreer prototypes and rights to the Norton name in October 2008, and since then he’s been busily tying up lose ends in other countries, making sure he’ll have total ownership of all aspects of a brand that had been gradually split up over the past three decades.

Various projects surfaced over the intervening years, but with the exception of Dreer’s attempt, they were little more than high profile PR stunts, rather than earnest rebirths of a once proud racing brand.



This time, it’s serious. Garner has purchased two factories in Donington Park, one of the most historic racing circuits in the U.K. and current home to the MotoGP. He’s moved into one, while the second, a 15,000-square-foot facility, is being prepared.

A local man, Garner was born and bred within earshot of howling race engines circulating Donington. A successful entrepreneur, his extensive and diverse business interests have left him “comfortable,” but still interested in a challenge, and with a healthy interest in turning things around. Including, it seems, motorcycle brands.



The sound and the fury: celebrate the machines that changed the world!

Motorcycle Classics JulAug 16Motorcycle Classics is America's premier magazine for collectors and enthusiasts, dreamers and restorers, newcomers and life long motorheads who love the sound and the beauty of classic bikes. Every issue  delivers exciting and evocative articles and photographs of the most brilliant, unusual and popular motorcycles ever made!

Save Even More Money with our RALLY-RATE plan!

Pay now with a credit card and take advantage of our RALLY-RATE automatic renewal savings plan. You save an additional $4.95 and get 6 issues of Motorcycle Classics for only $24.95 (USA only).

Or, Bill Me Later and I'll pay just $29.95 for a one year subscription!




Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds